Twisted Tea Re-branding + Packaging

Ever come across a design concept and couldn't help but see the untapped potential? That's precisely how I felt about Twisted Tea's brand and packaging. As a passion project, I reimagined Twisted Tea's identity, messaging, and packaging. My goal was to amplify the essence of "twisted," infusing the brand with a bold, slightly rugged logo and designing the cans and packaging with a wavy, almost psychedelic motif. By injecting a fresh perspective, I aimed to breathe new life into Twisted Tea's visual identity, capturing the essence of its name in every sip.