Ocean First Logo Design + Brand Development

Ocean First, a dive school and retail establishment based in Boulder, CO, embarked on a journey to rebrand itself, aiming to establish a distinctive visual identity within the global dive school and shop landscape. During the rebranding process, we identified an opportunity to utilize watercolor treatments, a departure from the norm in this industry, as a fitting means to depict the company's essence and differentiate it from competitors. Additionally, we extended this unique branding approach to Ocean First's five sub-brands, ensuring a cohesive and impactful brand presence across all facets of their operation.