Metro Water Recovery Brand Development

Denver Metro Wastewater Reclamation District (DMWRD) acknowledged a pressing issue—its excessively long name and lack of community recognition. Following extensive surveys and studies, our recommendation was clear: DMWRD needed a comprehensive rebrand. Alongside proposing a new name and tagline, we devised a complete branding strategy encompassing identity overhaul, social media initiatives, display ads, and print ad campaigns. This holistic approach aimed to elevate DMWRD's visibility and foster stronger connections within the community.