B-Side Restaurant Menus + Brand Collateral

The BSide approached me with an existing logo and foundational branding, seeking assistance in refining their restaurant collateral. Given their emblematic logo featuring a record adapter icon and their distinctive name, we recognized the importance of amplifying the record theme. For their food menu, I designed a gatefold record sleeve with slits on the interior panels, allowing for effortless updates and interchangeability of paper menus. Additionally, I crafted a cocktail menu in the form of a record-sized selector wheel, offering drink recommendations tailored to patrons' moods. This innovative approach not only unified the brand's identity but also enhanced the dining experience with a creative nod to music culture.