Ergomotion Product Launch: Brand Development + Collateral

Ergomotion sought creative materials for the launch of their new product line, Quest adjustable beds, alongside a brand playbook to delineate this offering and Ergomotion's existing product lines. It was imperative that all creative assets emphasized the concept of wellness and introduced a fresh approach to sleep, while dispelling any association with hospital adjustable beds. A slightly playful type treatment and contemporary imagery were employed to narrate Quest's story, maintaining a balance between modernity and comfort. Meanwhile, the brand playbook and winter event signage adopted a clean, simple design approach, ensuring clarity and coherence across all touchpoints.