Quiznos Social Campaign

Quiznos sought to elevate awareness of their pickup and catering services in a lively and irreverent manner. The concept of the "pick-up line" and meal match-making emerged as an ideal way to convey the notion of getting precisely what you desire, tailored to your preferences. Drawing inspiration from old-school classified ads, we visually depicted the "pick-up line," infusing a touch of nostalgia into the look and feel.