Poo-Pourri Holiday Campaign Pitch Creative

"Oh What A Crappy Year It's Been" Holiday Campaign

Poo-Pourri understood the importance of standing out during the 2020 holiday season, especially with the challenges posed by the pandemic lockdown. Our goal was to connect with people in their homes in a novel way while also inspiring them to make purchases. To achieve this, our team proposed a multifaceted campaign featuring various interaction touchpoints. This included a live streaming musical event, an album released on Spotify, and a cookbook showcased through videos and posts by prominent influencers. By leveraging diverse platforms and mediums, we aimed to engage audiences and drive sales in a memorable and effective manner.