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Houston Energy Corridor Brand Campaign
Project type
Awareness Campaign, Brand Development
Role
Direction, Lead Designer
Agency
Gravity Global
"THRIVE Here" Brand Campaign
The Energy Corridor District in Houston is a hub for headquarters and regional offices of prominent global firms within the energy sector and beyond. We were tasked with infusing modern aesthetics and messaging into its lexicon, as well as infuse a light brand-refresh using a new logo font and color palette. It became evident that the Energy Corridor demanded a narrative that showcased its metropolitan allure and the pioneering spirit of its occupants, symbolizing themes of progress and resilience. Thus, emerged the concept of THRIVE Here as the guiding ethos.
