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Beyond Type 1 Awareness Campaign Concept
Project Type
Awareness Campaign Pitch Creative
Role
Concepting, Direction, Lead Design
Agency
Gravity Global
Established in 2015 with a mission centered on education, advocacy, and the pursuit of cures for type 1 diabetes, Beyond Type 1 stands as a nonprofit entity reshaping the narrative surrounding life with diabetes. We presented BT1 with a bold, direct awareness campaign intended to serve as a guiding light in a landscape saturated with misinformation, urging individuals to turn to beyondtype1.org for accurate information. Dubbed the "Bullshit" campaign, our approach involved exposing prevalent misconceptions about diabetes and promptly debunking them with a bold "BULLSHIT" stamp.
