The Outdoor Type is a Colorado-based boutique rental brand focused on providing thoughtfully designed stays that connect guests to the outdoors in a meaningful way. I created the brand identity and website to reflect a balance of modern hospitality and rugged outdoor living, shaping a visual system inspired by nature, exploration, and moments of zen. The project included logo design, visual identity, and a responsive website that highlights properties while communicating the lifestyle experience at the core of the brand. The result is a cohesive digital and brand presence that positions The Outdoor Type as a distinctive, experience-driven rental concept.

ROLE: DESIGNER/DIRECTOR / PARTNER: MATTHEW VERMILLION